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Choosing A Domain
May 11, 2000
You can have more than one domain name!
Use different domains that link to specific landing pages to track a variety of marketing campaigns.
- Business Name
- Personal Name
- Keyword Specific
- Location Based
- Acronym and complete spelling
- Easy to remember
- Make it meaningful
- Short and Simple
- Catchy but not too creative
- Avoid misspellings and hyphens
- Use different extensions if .com is not available like .net .biz or an industry extension like .photography
You may not be able to get the exact domain you want.
When I wanted to register my domain in 2000, arba.com was not available. I was surprised that I also couldn't register arba.net because it belongs to American Rabbit Breeders Association. I just think that's funny!
Growing & Protecting Your Finances in 2022
Buffalo, NY marketing expert to help small businesses and nonprofits achieve meaningful marketing results.
The Small Business Development Center at Buffalo State College asked me to do a marketing presentation for their INC.ubator series. I shared some tips with the students who were participating in the NY State Business Plan competition .
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